How to Change Your Shop Name on Etsy: A Beginner’s Guide

How to Change Your Shop Name on Etsy

Table of Contents

Are you looking to give your Etsy shop a brand new identity? Or did you just have a sudden epiphany for a fantastic new shop name? Fear not! In this blog post, I’ll walk you through the process of how to change your shop name on Etsy.

Let’s dive into the world of virtual storefronts!

Why Change Your Shop Name?

Sometimes, life calls for a change. Maybe your original shop name doesn’t quite fit your brand anymore, or perhaps you’ve just outgrown it like an old pair of jeans. Changing your shop name on Etsy can be a fantastic opportunity to rebrand and breathe new life into your online store.

Embrace the Winds of Change

Before we dive into the nitty-gritty of changing your shop name, let’s explore a few reasons why you might want to do so:

  1. Rebranding: As your Etsy shop evolves, so should your branding. A name change can be an excellent way to align your shop with your current products and style.
  2. Simplicity: If your original name was too long or hard to remember, a shorter and catchier name can make your shop more accessible to potential customers.
  3. Growing Pains: If your product range has expanded, your original shop name might not encompass your new offerings.

Whatever your reason, let’s roll up our sleeves and get to work on changing that shop name!

Step 1: Brainstorm the Perfect Shop Name

Your Etsy shop name is like the front door of your online store – it’s the first thing customers see when they visit. So, you’ll want to make a great impression! Here are some tips for coming up with a name that’s just right:

  • Make it memorable: Choose a name that’s unique, catchy, and easy to remember.
  • Keep it short and sweet: Try to keep your shop name under 20 characters to make it easy for customers to find and type.
  • Reflect your brand: Your shop name should reflect the essence of your products and your creative style.

The Name Game

Grab a pen and paper and jot down a list of words that represent your brand, products, and style. Mix and match those words to create unique combinations, and don’t be afraid to get creative!

Are you struggling to come up with a catchy brand name or slogan? Don’t worry, there are AI-powered writing tools that can help.

Check out,, and for inspiration. In the meantime, grab a pen and paper and brainstorm a list of words that represent your brand, products, and style. Then, use these words to create unique combinations that will make your business stand out.

With the help of AI and a little bit of creativity, you can come up with a memorable and compelling name or tagline for your brand.

Step 2: Check Name Availability

Before you get too attached to your new shop name, make sure it’s available! Etsy requires all shop names to be unique, so you’ll need to do a quick search to ensure nobody else has already snagged your dream name.

To check the availability of your desired shop name, simply type it into the Etsy search bar. If no results appear, then congratulations – your shop name is unique!

Step 3: Prep Your Shop for the Name Change

Before you hit that “change shop name” button, there are a few things you should do to ensure a smooth transition:

  • Inform your customers: Send a message or newsletter to your existing customers, letting them know about the upcoming name change.
  • Update your branding: Create new banners, logos, and other visual elements that reflect your new shop name.
  • Update your social media: Don’t forget to update your social media handles and profiles with your new name to maintain consistency across platforms.

Step 4: Changing Your Shop Name on Etsy

Now that you’ve got your new shop name and prepped your store for the big change, it’s time to make it official! Here’s how to change your shop name on Etsy:

  1. Log in to your Etsy account: Make sure you’re logged in with the account that’s associated with the shop you want to change the name of.
  2. Go to Your Account: Click on the profile icon in the top right corner of the Etsy homepage, then click “Your Account” from the dropdown menu.
  3. Visit your Shop Manager: On the left-hand side of the Your Account page, click on “Shop Manager.”
  4. Access your Shop Settings: Within the Shop Manager, click on “Settings” in the left-hand menu.
  5. Edit your Shop Name: In the “Shop Info” section, click the “Edit” button next to your current shop name.
  6. Enter your new Shop Name: Type your new shop name into the “Shop Name” field, then click “Save Changes” to confirm the update.

And voilà! You’ve successfully changed your Etsy shop name. But wait, we’re not quite done yet…

Step 5: Post-Name Change Checklist

After changing your shop name, you’ll want to make sure everything is in order. Here’s a quick checklist of tasks to complete:

  • Check your shop URL: Your shop’s web address will now include your new shop name (e.g., Make sure to update any links you’ve shared on your website, social media, or promotional materials.
  • Update your SEO: If you had previously optimized your shop for search engines using your old name, you’ll want to do some SEO updates. This may include revising your shop’s title, tags, and descriptions to include your new shop name.
  • Spread the word: Let your customers, followers, and friends know about your new shop name. Share the news on social media, your blog, or through email marketing.

Social Media Announcement

Create a fun and eye-catching graphic to announce your new shop name on social media. This could be as simple as your new logo with a “We’ve changed our name!” banner. Make sure to include a link to your updated Etsy shop in the post!

Step 6: Embrace Your New Identity

Now that you’ve successfully changed your shop name on Etsy, it’s time to embrace your new identity! Use this opportunity to:

  • Review your product offerings: Are there any products that don’t quite fit your new brand? Consider updating or removing them to maintain a cohesive shop image.
  • Re-evaluate your pricing strategy: If your new shop name better reflects your brand’s quality and value, consider adjusting your prices to match.
  • Engage with your customers: Respond to messages, reviews, and comments promptly and professionally, showcasing the personality behind your new shop name.

Congratulations! You’re now the proud owner of a freshly rebranded Etsy shop. We hope this guide has helped you navigate the process of changing your shop name with ease.

Remember, the journey doesn’t end here – continue learning, growing, and evolving with your Etsy shop. If you want to learn more about Etsy name changes, you can read more here. Best of luck in your creative endeavors, and may your new shop name bring you even more success and happiness!


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