Selling On Etsy 2023: A Step-by-Step Guide for New Etsy sellers

woman Selling On Etsy 2023 A Step-by-Step Guide for New Etsy sellers

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Hey there fellow creative! Are you ready to turn your passion into profit and start your very own Etsy shop in 2023? Great news, because with our step-by-step guide, you can easily create your own online store and start selling your unique creations to the world!

Launching an Etsy shop may seem daunting, but fear not! We’re here to guide you through the process, from creating an account and setting up your shop to optimizing it for search engines and providing excellent customer service. 

We know what you’re thinking: “Wait a minute, optimizing for search engines? That sounds like a job for a tech guru!” But don’t worry, in the FREE ebook, we’ll break it down for you in simple terms, so you can get your shop to appear in search results and attract potential customers in no time.

And let’s not forget about the importance of customer service when selling on Etsy. We’ll provide you with some tips and tricks to ensure your customers are happy and satisfied, so they keep coming back for more of your fabulous creations.

Oh, and did we mention that running an Etsy shop can also be super fun? You get to be your own boss, set your own schedule and create your very own unique brand. Plus, who doesn’t love the feeling of making money selling handmade products on Etsy and doing what they love?

In this blog post, you will learn the basics of how to sell on Etsy. So let’s roll up our sleeves and make 2023 the year we launch our dream businesses!

Why you should sell on Etsy 2023  

Illustration of a woman showcasing a selection of products to sell on Etsy

If you’re not already familiar with Etsy, let us introduce you to this amazing online marketplace! Etsy is a platform that connects buyers with sellers who offer handmade or vintage items, as well as digital products like art prints or downloadable patterns.

But what makes Etsy different from other e-commerce sites is its emphasis on creativity and uniqueness. With millions of active buyers browsing the site daily, Etsy is a haven for us entrepreneurs, artists, and crafters who want to showcase our creativity while making money.

I think it’s amazing that with just a few clicks, you can set up your own shop and start selling your handmade goods to a worldwide audience.

Plus, Etsy provides a range of tools and resources to help you manage your store, track orders, and communicate with your customers all in one place.

But it’s not just about making sales – to sell on Etsy can also be a way to connect with like-minded individuals and build a community around your brand. With a dedicated community online, you can network with other sellers and buyers, collaborate on projects, and share advice and inspiration.

And with the growing trend of consumers seeking out unique and personalized items, selling on Etsy has never been more rewarding. By offering handmade or vintage items that can’t be found in mainstream stores, you have the opportunity to stand out and build a loyal customer base.

So whether you’re a seasoned entrepreneur or just starting out, Etsy is a platform that offers endless possibilities for creative individuals to turn their passion into profit. Get ready to join the millions of sellers who are making a living doing what they love!

Benefits of Selling on Etsy

illustration of a man pointing at a globe

Are you still on the fence about selling on Etsy? Well, let me convince you of all the amazing benefits of selling on this platform!

First off, let’s talk about money. I’m not going to sit here and say that you’ll be driving a Ferarri in two weeks, building a successful shop can take a long time, but who doesn’t love making some extra cash? With Etsy, you can turn your passion for crafting or vintage hunting into a profitable business.

And the best part? You don’t have to worry about finding a physical storefront or dealing with the overhead costs of running a traditional business. So you can focus on what you do best – creating and selling unique products that make people smile!

But it’s not just about the money, selling on Etsy can also be a great way to connect with people. And we’re not just talking about your customers (although they’re pretty awesome too). Etsy provides a community of like-minded sellers who share your interests and can offer support and advice. You can join an Etsy Team or attend an event to meet other creatives and learn from their experiences.

Plus, with Etsy’s global reach, you can connect with customers from all over the world. Imagine your handmade knick-knacks sitting on someone’s mantelpiece in Japan or your vintage denim jacket being worn by a hipster in Brooklyn.

It’s a pretty cool feeling to know that your creations are making an impact and bringing joy to people all over the globe. Let’s dive into the steps you need to take to sell on Etsy.

Signing Up for an Etsy Account & Setting Up Your Etsy Shop  

Creating Products Listings

Before you get started with the sign-up process, you will need to get a few things together. To make it easier for you, we have put together a “quick set-up” list.

You can download the list and your FREE ebook here.

  1. Create an Etsy account. You’ll need to have a regular account, so if you haven’t already signed up, go back and do that first ( Once you’re all signed in, click the ‘Sell on Etsy’ button, and you’re on your way to becoming a shop owner! Follow this link to get your first 40 listings for FREE.
  2. Come up with a shop name. Now, let’s talk shop… literally. You’ll need to come up with a shop name that’s catchy, clever, and reflects what you will be selling. But don’t worry, you don’t have to be a word wizard to come up with a good name. You can use business name generators like namelix.
  3. Add products. Next, you’ll need to add some items to your shop. I recommend having at least one listing ready (more if you can). Etsy will ask you to add your first listing when you sign up as a seller. Get creative! Show off your best work, take some great photos, and write some killer descriptions that will make buyers fall head over heels for your creations. 
  4. Set your prices. When it comes to pricing your items, don’t just pull numbers out of thin air. Do a little research to see what other sellers are charging for similar items. You don’t want to sell yourself short, but you also don’t want to price yourself out of the market.
  5. Get paid! Finally, it’s time to get the dinero. Etsy offers several payment options, so choose the one that works best for you. Just make sure you understand the fees involved, nobody wants to be surprised by hidden costs.

Creating Product Listings 

Products Listings

Now that you’ve set up your Etsy shop, it’s time to get to the fun part – creating products and listings! But don’t worry, we’ve got your back. In this section, we’ll guide you through the process of creating an Etsy listing that will make your products stand out from the crowd.

First things first, let’s talk about your product. What makes it unique? What makes it stand out? Is it made from eco-friendly materials or infused with magical powers that will make your customers feel like unicorns?

Whatever it is, make sure to highlight these special features in your product description. Don’t be afraid to get creative with your words – humor and personality can go a long way in making your product more appealing when selling on Etsy.

Now onto the nitty-gritty details. Make sure to include pricing information, shipping details, and clear, high-quality images of your product. After all, a picture is worth a thousand words, right?

Don’t forget to optimize your listing with clever SEO tactics. This will help your product show up higher in search results, making it easier for potential customers to find it in Etsy search.

Last but not least, let’s talk about promotion. You could have the most amazing product in the world, but if no one knows about it, it won’t sell. So get the word out! Share your listings on social media, collaborate with other Etsy sellers, and consider running promotions or discounts to attract new customers.

Creating products and listings may seem like a lot of work, but it’s also an opportunity to showcase your creativity and personality. So have fun with it and let your products shine!

Setting Up Payment Options


Alright, let’s talk about payment options, shall we? When you open your Etsy shop, you want to make sure you’re offering your customers the payment methods they prefer, so they’ll keep coming back for more.

You don’t want to lose sales just because you don’t accept a certain payment method. Use Etsy payments if you can. You might even want to consider accepting payments in rare, exotic forms, such as seashells, magical beans, or chocolate bars (just kidding…).

Once you’ve got your payment options sorted, you need to make sure your customers feel safe and secure when making a purchase. Nobody wants to be the victim of fraud or identity theft, right? So, you need to take steps to ensure that your payment system is secure and reliable.

That way, your customers will feel confident when they’re buying from you. Don’t forget to keep detailed records of all transactions, including taxes and fees, so you can keep track of your finances and stay organized.

By offering a range of payment options and taking the necessary precautions to keep customer data safe, you’ll create a smooth and hassle-free purchasing experience for your customers.

Promoting Your Shop


Promoting your Etsy shop can feel like a full-time job in itself. But fear not, because, with a little bit of effort and the right strategies, you can reach your target audience and get your products out there for the world to see.

First off, you need to build a strong online presence through social media and digital marketing. But don’t stop there! Consider print ads, radio spots, and even skywriting (just kidding, but hey, whatever works for you). Be sure to include all relevant contact information and promotions in every advertisement.

Offering first-time customer discounts, holding special events or giveaways, and creating engaging blog content can all help drive traffic to your shop.

And don’t forget to keep your loyal customers happy too – word of mouth can be a powerful marketing tool. With a little creativity and a lot of hustle, you’ll be on your way to Etsy stardom in no time!

Understanding Etsy Fees and Taxes


Ah, fees and taxes. The two words that strike fear into the hearts of many of us creatives, but with a little bit of reading, we can conquer these financial beasts.

Etsy charges various selling fees for using their platform, such as a listing fee, transaction fee, and payment processing fee. These fees can add up, so it’s important to factor them into your pricing strategy to make sure you’re still making a profit. 

There is an ongoing discussion about the Etsy fees and how high they are, but in my opinion, it’s actually not bad. Etsy is one of the busiest marketplaces in the world and gives you access to its customer base of 90 million active buyers. Driving traffic online is hard, and you will struggle as a brand-new website to drive even a little of the traffic Etsy is offering.

Taxes can vary depending on where you and your customers are located. Sales tax, for example, is based on the location of the buyer, and it’s the seller’s responsibility to collect and remit that tax. 

Income tax, on the other hand, is based on the seller’s profits and must be reported to the government each year. 

It can all seem a bit overwhelming, but there are resources available to help you navigate these fees. For example, Alura provides a great Etsy fee calculator to estimate your costs.

By understanding and staying on top of your fees and taxes, you can keep your finances in good shape and focus on growing your business. I have to say this: speak to a tax professional for accurate tax advice.

Below is an overview of the fees. (Not all fees will be applicable to your shop)

  • Listing fee: $0.20 flat-rate charge per item for every listing, valid for four months. You will need to pay an additional $0.20 if the item doesn’t sell within that timeframe or is still available after four months.
  • Transaction fee: 6.5% of the final sale price of an item.
  • Payment processing fee: Flat $0.25 per transaction and 3% of the sale amount when using Etsy Payments.
  • Auto-renewal fee: A listing fee of $0.20 when a listing is automatically renewed after four months.
  • In-person selling fee: $0.10 and 2.6% per transaction for swiped transactions or $0.15 per transaction and 3.5% for card-not-present payments when using Square. In-person transactions processed through Square do not incur the 6.5% Etsy transaction fee.
  • Advertising fees: Etsy ads and offsite ads. Etsy ads allow you to opt-in and set daily budgets and run through Etsy’s website and mobile app. Offsite ads run through different networks and you are only charged when someone makes a purchase through the ad or within 30 days of clicking on the ad. You must pay for the offsite ad program if your Etsy shop makes $10,000 per year or more.
  • Currency conversion fee: 2.5% when a customer purchases in a different currency than the currency of your bank account.
  • Regulatory operating fee: Added percentage based on the total sale price including shipping for certain countries (France, Italy, Spain, Turkey, and the United Kingdom).
  • Pattern fee: $15 monthly for Etsy Pattern, a web-building software that connects a personalized website to your Etsy seller account.
  • Shipping fee: 5% on top of the shipping cost when purchasing shipping labels through Etsy directly.
  • Multi-quantity fee: $0.20 listing fee per product purchased when a customer purchases multiple items from the same listing in a single transaction.

Etsy Ads

etsy ads

Etsy’s ad fees are based on a cost-per-click model, meaning you’ll only be charged when someone clicks on your ad. Before deciding whether to invest in ads or participate in offsite ads, be sure to carefully consider your budget and goals for your Etsy store.

How to set up your ads

  1. On, go to >> Shop Manager and select Marketing, then Etsy Ads.
  2. Set your daily budget, which is the maximum amount you’re willing to spend per day to advertise your items.
  3. Start advertising and choose the listings you want to advertise.
  4. Your ads will be shown throughout Etsy, including Etsy Search, Category Pages, and Market Pages on both and the Etsy app.
  5. You can choose which countries you want your ads to be shown in.
  6. You will be charged only when someone clicks on your ads. The amount you pay depends on how many people click on your ads and how valuable the place where your ad is shown is.
  7. Your ads charges can be viewed under the Finances and Payment account.
  8. You can use the Etsy Ads Performance graph to view in-depth details of your Etsy Ads performance over time.

Remember that you can change your budget and which listings you advertise at any time. Make sure that the listings you advertise follow Etsy’s Advertising and Marketing Policy.

Offsite ads

Etsy’s Offsite Ads program promotes your products on different websites and social media platforms, with Etsy covering the upfront advertising costs.

Different channels have different advertising policies. Partner Checkout enables buyers to buy directly from a Google listing, and if you’re in the Offsite Ads program, your listings may also appear in free product listing spaces on the Google shopping tab.

  • All sellers are automatically enrolled in Offsite Ads, but participation is optional for sellers who made less than $10,000 USD in the past year
  • Opting out of Offsite Ads is possible but not allowed for sellers who made more than $10,000 USD in a 365-day period
  • Sellers who made more than $10,000 USD in the past year are required to participate for the lifetime of their shop
  • Fee for Offsite Ads program: 15% or 12% of the sale price, depending on your shop’s revenue in the past year
  • Maximum fee per order: $100
  • Advertising channels: Google, Facebook, Instagram, Pinterest, Bing, Etsy Publishing Partner Sites, and the Google Display Network

To opt-out of Offsite Ads: On, choose Shop Manager>>Settings>>Offsite Ads>>Stop promoting my products. Confirm that you want Etsy to Stop promoting your products. >> Confirm Stop promoting my products.

If you ever want to re-enroll in Offsite Ads, visit the Offsite Ads page and choose Restart Offsite Ads.

Shipping and Delivery

shipping on etsy

Shipping and delivery options can make or break your online shopping experience. After all, who wants to wait weeks for a package that was supposed to arrive in a few days? That’s why it’s essential to know your options when it comes to shipping and delivery.

Nowadays, retailers offer various methods for shipping, from standard shipping to same-day delivery, and everything in between. Each option has its own set of pros and cons.

For example, standard shipping may be cheaper but may take longer, while same-day delivery may be faster but may cost more. You should consider the urgency of your order and your budget before choosing a delivery option.

Consider offering free shipping, which is a great way to keep your customers happy and avoid any unexpected costs at checkout. Plus, you can always factor the shipping costs into your overall pricing strategy. Experiment and see what works best for your shop!

When it comes to shipping, honesty is the best policy. Nobody likes surprises, especially when it comes to unexpected shipping fees or delayed delivery times.

By being transparent about your shipping cost and time, you can help build trust with your customers and avoid negative feedback.

Let’s face it, a one-star review can be a real buzzkill. Instead, aim for those five-star reviews by communicating clearly with your customers and providing them with accurate information about their orders.

Keeping Up with Trends in the Marketplace 

etsy trends

Staying ahead of the game is not just for athletes, it’s also for us folks selling on Etsy! Keeping up with trends in the marketplace is like staying on your toes, ready to pivot when necessary.

It’s crucial to remain competitive in today’s fast-paced world. Technology advances at the speed of light, and if you’re not keeping up, you’ll be left in the dust.

Monitoring the performance of competitors is like being a spy but without cool gadgets. However, it’s still essential to know what your competition is doing and how you can improve upon it. And let’s not forget economic fluctuations – it’s like trying to predict the weather, but with money.

Staying current on market news is like having a crystal ball but without the woo-woo. It’s like being able to see the future, but just a little bit. Lastly, building relationships with industry experts and influencers is like having a secret weapon.

They can provide valuable insights that you may not have thought of and help you build your business network. By taking these steps, your business can stay ahead of the game and remain successful in an ever-changing market.

Using Effective Strategies to Stand Out from the Competition

standing out on etsy

In a world where competition is fierce, standing out from the crowd is more important than ever. The good news is that there are plenty of strategies that businesses can use to set themselves apart.

One of the most effective is providing excellent customer service, and going above and beyond to make sure customers feel valued and appreciated.

Another way to stand out is by offering unique products or services that can’t be found anywhere else. This could mean adding a special twist to a popular product or offering something completely new and innovative.

Marketing and advertising are also key, as businesses need to be able to effectively communicate their value proposition to potential customers.

Finally, staying current on industry trends and changes is crucial, as businesses that are slow to adapt will quickly fall behind.

By utilizing these strategies and staying ahead of the curve, businesses can position themselves as leaders in their industry and thrive in a crowded marketplace.

Building a Brand Identity to Attract Customers 

brand identity

Building a strong brand identity is crucial for attracting and retaining customers. To begin, consider your business’s unique value proposition and how you want to differentiate yourself from competitors. This will help you establish a brand voice and messaging that resonates with your target audience.

Next, develop a visual identity that is consistent across all touchpoints, including your logo, color palette, and typography. These elements should convey your brand’s personality and help customers recognize your business at a glance.

In addition to creating a visual identity, consider the customer experience you want to provide. Every interaction with your business should reinforce your brand’s values and personality, from your website design and social media presence to your customer service interactions.

Build relationships with customers by engaging with them on social media and other platforms, responding to their questions and concerns promptly and transparently.

Finally, consider the long-term strategy for your brand. Continuously monitor your customer feedback, industry trends, and competitor activity to stay relevant and adaptable. As your business evolves, be open to refining your brand identity to ensure that it continues to resonate with your target audience.

By following these guidelines, you can establish a powerful brand that not only attracts customers but also inspires long-term loyalty.

Enhancing Customer Experience to Increase Retention Rates

customer service on etsy

As an Etsy seller, providing an exceptional customer experience is crucial to have customers coming back to your shop and boosting your store’s success. To achieve this, it’s important to ensure that each order is processed efficiently and seamlessly.

Consider adding a handwritten thank-you note or personalized packaging to show customers that you value their business.

Additionally, prioritize prompt communication with customers and offer assistance whenever they need it. Respond to messages and inquiries in a timely manner and make sure to resolve any issues or concerns as quickly as possible.

To build relationships with your customers, take advantage of Etsy’s messaging system and reach out to customers to thank them for their purchases or ask for feedback on their experience (I would advise only reaching out once, keep in mind that Etsy also sends follow up emails, asking your customer to leave reviews. Try and see what response you are getting from your customers).

Consider offering incentives for customers who leave reviews or refer their friends to your store. You can also utilize social media to connect with customers and share updates about your shop.

By prioritizing customer experience in your Etsy store, you’ll increase the likelihood of repeat purchases and build a loyal customer base.

Benefits of Selling on Etsy in 2023

Selling on Etsy is a great way to make money online and get your products seen by millions of customers. With the Etsy platform, you can easily list and manage your items for sale, reach out to buyers, and track sales. Additionally, there are numerous benefits that come with selling on Etsy.

These include no fixed monthly fees, access to millions of customers worldwide, tools such as analytics and marketing campaigns to help you promote your store, and support from a helpful Etsy team. 

You’ll also benefit from Etsy’s easy checkout system which allows buyers to pay securely with their credit card or PayPal account. If you’re looking for an easy way to start a side hustle this year, then Etsy is a great place to start!

Download the FREE ebook and Etsy cheat sheets (Bonus: get your 40 first listings for FREE)

If you’re new to selling on Etsy, be sure to check out our free eBook packed with valuable tips and tricks for success on the platform.

In addition to useful advice and insights, the eBook comes with 40 free listings to get you started, along with image cheat sheets and quick set-up checklists to help you optimize your shop.

Whether you’re looking to grow your business, increase sales, or simply get started on Etsy, this free resource is a must-have. Don’t miss out on this opportunity to jumpstart your Etsy store and start making money online today!


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