Why You Should Care About Shop Sections on Etsy
The Power of Organization
What is a Shop Section on Etsy? Shop sections are like the shelves in a physical store, helping you organize and display your items in an appealing and easy-to-navigate manner. They are crucial for a successful Etsy shop because they provide a delightful customer experience.
Trust me, nobody wants to rummage through a digital pile of trinkets to find that perfect hand-knit beanie!
Instead we want to gently guide our customers and help them find exactly what they are looking for by using our shop sections in a clever way.
Boost Your Search Rankings
Shop sections not only make your shop user-friendly but also help with SEO (Search Engine Optimization).
By organizing your items under relevant sections and using proper keywords, you’re signaling to Google and Etsy’s search algorithms what your listings are all about, increasing the chances of your products showing up when potential customers search.
Setting Up Your Shop Sections: A Step-by-Step Guide
Step 1: Brainstorm Your Sections
First, think about the different types of items you sell or plan to sell in your Etsy shop.
Make a list of categories that would make sense to your customers. For example, if you sell handmade jewelry, you might have sections like “Necklaces,” “Bracelets,” “Earrings,” and “Rings.”
Step 2: Create Your Sections
Log into your Etsy account, go to the “Shop Manager” tab, and click on “Listings.”
On the right side of the page, you’ll see “Shop Sections.” Click on “Manage” to create, edit, or rearrange your sections. It’s as easy as pumpkin pie!
Step 3: Add Listings to Sections
Now that you’ve created your shop sections, it’s time to assign your listings to them.
When creating or editing a listing, simply choose the relevant section from the “Section” dropdown menu. Make sure to save your changes! Voilà, your virtual shop is taking shape!
Tips for Perfecting Your Shop Sections
Keep It Simple
You don’t need a gazillion sections to create an organized shop. Stick to a few clear and relevant categories that make sense for your products. Your customers will thank you, and you’ll save yourself the headache of managing an overly complicated shop.
Use Descriptive Titles
Be clear and descriptive when naming your shop sections. For example, instead of “Pretty Things,” use “Beaded Necklaces.”
This helps shoppers find what they’re looking for and signals to search engines what your section is about, boosting your search rankings.
Revisit and Revise
As your shop grows and evolves, so should your shop sections. Regularly review your sections to make sure they still make sense for your current inventory.
Don’t be afraid to create new sections or merge existing ones as needed!
Make the Most of Your Shop Sections
Showcase Your Best Sellers
Give your top-selling items the limelight they deserve by featuring them in your shop sections. This not only highlights your most popular products but also encourages shoppers to explore other items in the same category.
Leverage Seasonal Themes
Seasonal sections like “Holiday Gifts” or “Summer Accessories” can attract shoppers looking for timely items. Don’t forget to switch them out as the seasons change, or you might find yourself selling “Autumn Decor” in April!
Cross-Promote Your Products
Use your shop sections to cross-promote your products by creating complementary
categories. For example, if you sell handmade candles, you can create a “Candle Holders” section to encourage customers to purchase a beautiful accessory to go along with their new candle.
Utilize Custom Orders
If you offer custom or personalized items, create a dedicated “Custom Orders” section to showcase examples of your work and explain how customers can request a unique creation. This helps set you apart from other sellers and highlights your creativity.
Bonus: Keywords and SEO Tips for Shop Sections
Include Relevant Keywords
Incorporate keywords that are relevant to your products and target audience into your shop section titles and descriptions. This will help improve your search rankings on both Google and Etsy.
For example, instead of simply naming a section “Scarves,” try something like “Winter Scarves.”
I would highly recommend looking into a keyword research tool, like EtsyHunt for example. They have a free tier to start. Try it out and see how you get on.
Avoid Keyword Stuffing
While it’s important to use keywords, don’t overdo it! Google and Etsy are smart enough to recognize keyword stuffing and might penalize your shop for it. Keep your section titles and descriptions natural, readable, and focused on the user experience.
Update Your Tags and Titles
When you update your shop sections, don’t forget to revise your listing tags and titles to match. This will help ensure that your listings show up in the appropriate search results and that your shop sections remain cohesive.
If you want to learn more about Etsy SEO, check out these posts.
Make Your Etsy Shop Sections Shine
By now, you should have a clear understanding of what a shop section on Etsy is and how to make the most of it. Remember that the key to a successful Etsy shop is organization, clear communication, and a focus on customer experience.
With these tips and best practices in mind, you’re well on your way to creating an engaging and well-organized shop that will not only delight your customers but also rank high in Google searches.
So, go forth, Etsy sellers, and conquer those shop sections like the creative geniuses you are!
If you want to learn more about selling on Etsy, I recommend reading this post. It covers everything you need to know to get started!